BRAND STORY
Our story began in the summer of 2018. Having seen a number of independent brands whilst on a family holiday to Rhode Island, USA, Michael was enthused with the idea of establishing a golf lifestyle brand inspired by the rocks on the Causeway Coast of Ireland.
Walking past the rolling waves of Westerly Town Beach on visits to the beach shack for lemonade and bagels, Michael excitedly bounced ideas off his family. Potential names ranged from McCool’s Golf, Finn Golf, Causeway Golf and various other iterations before settling on Rock Solid Golf Apparel. Over the next few days, camped under the parasol, Michael sketched potential logos before settling on a rough design of the basalt columns adorned with a golf flag.
First Sketches
2018
2024
Once home, Michael sought the experience and knowledge of James, a PGA Professional, and between 2018-2023 the brand grew organically and developed loyal customers throughout the world stretching from Donegal to Arizona. Our brand became synonymous with our core values of rock solid quality and customer service.
In early 2024, in a bid to bring fresh ideas and expertise, Aaron and Rodney came onboard Aaron grew up near the North Coast and had been a long standing customer who loved the attachment of the logo to Northern Ireland and how the phrase ‘rock solid’ resonates throughout golf. He came into the brand along with a childhood friend, Rodney, who has years of experience as a product designer and a truly ‘artistic’ brain.
Rock Solid Golf Company and its relaxed vibe of midweek nines and summer sixes draws upon the natural beauty and rugged charm of the Causeway Coast.
While every golfer dreams of birdies and eagles, "Rock Solid" represents consistent, steady play relative to your own skill level. Yet, we all have those magical moments, a pure drive, a crisp iron, or a clutch putt that rival the play of our heroes. So whether you are teeing off at sunrise, sinking the winning putt at sunset and enjoying a windswept coastal stroll, do it with a relaxed, Rock Solid style that seamlessly blends life on and off the course.
For Life Around the Game