As 2024 draws to a close, it’s the perfect time to reflect on an extraordinary year—a year of transformation, milestones, and exciting opportunities. From a bold rebrand to community-building events and new designs, we’ve grown in ways that sets us up for even greater achievements in 2025 and beyond.

Here’s a look back at the highlights that defined our journey this year:

A Bold New Look: Rebranding for the Future In 2024

We took a significant step forward by rebranding—transitioning from “Apparel” to “Company.” This change wasn’t just about updating our name or logo; it was about broadening our identity to encompass the ambitious ideas we’re planning for the future. One of those ideas is set to become a reality as early as January 2025, and we can’t wait to share it with you!

Team Growth: Building a Stronger Foundation

A key highlight of 2024 was expanding our team. The addition of Aaron and Rodney has been transformative, infusing the company with fresh ideas, energy, and expertise that have strengthened our brand’s direction.

• Aaron has brought a wealth of business knowledge and a keen eye for spotting opportunities. His strategic insights have been invaluable in steering us toward new horizons.

• Rodney has been the creative genius behind our rebrand, crafting everything from the updated website to the beautifully designed compliment slips included with every order. His vision also brought to life the prints for our Major-themed tees, which were a resounding success—many customers proudly completed the “Grand Slam”!

Golf Day at Bushfoot: A Competitive Edge and Community Spirit

This year, we hosted our inaugural Golf Day at the stunning Bushfoot Golf Club. It was more than just a competition; it was a celebration of community, connection, and the love of the game. Congratulations to Colin Platt, the winner of our first-ever event! He’ll be back to defend his title on May 11, 2025, when we return to Bushfoot Golf Club. Mark your calendars—we can’t wait to see you there!

New Clothing Line: Where Style Meets Functionality

Another major milestone of 2024 was the launch of our new clothing line, featuring sweatshirts, tees, Q-zips, and a polo. Designed with a relaxed approach to golf and life, these pieces combine comfort and versatility. The feedback has been overwhelmingly positive, and seeing so many of you proudly repping the “Rocks” is a privilege we deeply appreciate.

Team Rock Solid: Growing One Member at a Time

This year, we welcomed countless new golfers to Team Rock Solid. Our mission remains the same: to build a community of golfers striving for that “Rock Solid” level—celebrating the game, enjoying great moments, and connecting with like-minded players. Thanks to your enthusiasm and support, this community continues to grow stronger.

Looking Ahead to 2025

As we wrap up 2024, we want to extend a heartfelt thank-you to everyone who’s been part of our journey. Whether you’ve made a purchase, followed us on social media, shared your Rock Solid moments, or simply cheered us on, your support means the world to us.

2024 has laid a strong foundation for what’s to come. With exciting plans already in motion, 2025 promises to be another incredible chapter. Here’s to a new year filled with growth, fresh designs, and, of course, plenty of golf!

See you on the course!

Play Rock Solid

Michael, Aaron and Rodney